Vietbeauty 2018 to Recognise Vietnam’s Evolving Beauty Industry

HO CHI MINH CITY, Vietnam, May 21, 2018 /PRNewswire/ — According to a report from Nielsen Vietnam, Vietnam is leading the growth in the region with a rate of 6.7%, whilst other emerging markets have slowed down in FMCG in 2017. Vietnam is also one of the top destinations for business expansion, especially retailing. According to the Nielsen Future Business Sentiment Beauty Survey conducted in 2016, Vietnam was in Asia’s Top 3 priority markets for companies that are likely to expand. On the other hand, ATKearney Global Retail Development Index 2017 said Vietnam was amongst the Top 6 most attractive markets worldwide. As the middle class urbanises, they seek to experience premium brands and see more new players entering the Vietnamese beauty market, as local consumers are becoming more conscious of beauty treatment and products. With the rapid growth of digital marketing, Vietnam’s e-commerce is booming across categories, whilst the beauty sector is leading the trend and indeed, brand origin is in fact more important than choice, price, function and quality in Vietnam.

vietbeauty banner
vietbeauty banner

According to Statista, revenue in the cosmetics and personal care market in Vietnam amounts to US$ 1,620 million in 2018. The market is expected to grow annually by 8.6% (CAGR 2018-2021). The market’s largest segment is skin care, with a market volume of US$ 595 million in 2018.

On 19-21 July 2018 at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City, vietbeauty 2018 will feature a full range of Asian and European beauty products and services from companies representing Vietnam, the United States, Japan, Korea, Hong Kong, Thailand, Taiwan, Mainland China, Malaysia, Indonesia, the Philippines, Singapore, India, Australia, UAE, Poland, Switzerland, Bulgaria, Canada and France. Many of these brands will take the opportunity to launch new products and innovations during the event.

In addition, vietbeauty will host different conferences covering market trends. Hosted by Nielsen Vietnam, there will be a conference focusing on the topic “What’s Next in Beauty?” and panel discussion on beauty care and aesthetics field. Other highlights in the event include continuous live demonstrations on hair, nails, and make-up applications and techniques together, with many interesting experimental activities during the show.

The show will also feature Cosme Zone and Derma Zone for the first time in Vietnam, showing new and unique products for visitors to experience across the region.

The event is expected to attract over 250 exhibiting brands when it opens its doors in July 2018. Visitors are welcome to pre-register today at or contact the organiser directly by phone at (84)2836222588 (extension 153) or email at

For further information, visit

Online visiting pre-registration now opens:

Notes to editors:


Owned by UBM plc listed on the London Stock Exchange, UBM Asia is the largest events organiser in Asia, India and SE Asia. We are also the leading commercial organiser in China. Established with its headquarters in Hong Kong and subsidiary companies across Asia and in the US, UBM Asia has a strong global presence in 25 major cities with 31 offices and over 1,600 employee.

With a track record spanning over 30 years, UBM Asia operates in 11 market sectors with over 290 events, 28 targeted trade publications, 18 round-the-clock online products for over 2,000,000 quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world. We provide a one-stop diversified global service for high-value business matching, quality market news and online trading networks.

Media contact:

Ms Susan Nguyen
P: +84-28-3622-2588 (Extension 153)

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