UNIQLO-Supplied Swedish Team Winter Uniforms Debut at Winter Youth Olympics

UNIQLO today announced it supplied the Swedish team’s uniforms for the third Winter Youth Olympic Games, being held in Lausanne, Switzerland from January 9 through 22. This event represents the international competition debut of UNIQLO’s official winter teamwear.

The International Olympic Committee is holding this event for athletes aged between 15 and 18. The Swedish team’s 51 members competed in the curling, skeleton, biathlon, freestyle skiing, snowboarding, alpine skiing, cross-country skiing, bobsleigh, ski cross, female ice hockey, and 3 x 3 ice hockey categories. In the first week, the team scored three gold medals in alpine skiing super-G and slalom, as well as two bronze medals in the biathlon single mix relay and alpine skiing combined.

Adam Hofstedt / Alpine skiing

“We have sent Sweden’s largest squad ever to a Youth Olympic Games. We’ve had great success during the first week with three gold, two bronze and a lot of great performances. We have enjoyed a great partnership with UNIQLO and every Swedish athlete wears the UNIQLO clothes with pride,” said Anders Wiggerud, Chef de Mission for the Swedish squad.

UNIQLO supplied 46 items of stylish and functional LifeWear apparel and accessories to the Swedish team. These included Hybrid Down, Ultra Light Down, Blocktech, and HEATTECH pieces.

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