SHANGHAI, July 26, 2018 /PRNewswire/ — On July 19 2018, the Long Service Award Program of LKK Health Products Group (LKKHPG) was conferred the Best Employee Experience Award of Employer Branding Creativity Awards in Greater China 2018.
This employer brand selection has an extensive influence in Greater China and attracted 681 creative proposals from 248 companies. The final winners came from 47 of the companies, including Tencent, Procter & Gamble and Unilever.
The selection was jointly held by four renowned HR organizations and institutions, namely, HRoot, WINGs, Great Place to Work® Institute and Bloomberg BusinessWeek/China. The jury gained fascinating insights into the candidates by evaluating them from five dimensions: Creative Design, User Experience, Content Operation, Communication Strategy, and Communication Efficiency.
LKKHPG said: “Si Li Ji Ren is our core value which instructs us considering collective benefits before acting, and we regard Employee as the most valuable asset. Over the past 26 years, the group could not achieve such progress or development without the employees’ diligence and contribution.”
The Long Service Award Program is one of the key components of the Recognition System of LKKHPG. For employees serving the company for five years onward, the group is delighted to express congratulation and gratitude to them in various ways, including:
- Real time congratulation on anniversary day
- Well-designed tourist celebrations
- Anniversary gifts ordered with online shopping experience
- Customized awardee video
- Onstage award presentation at the Lee Kum Kee Founder’s Day Gala Dinner, witnessed and praised by the Lee Family, business guests and employee representatives
The jury agreed that the unique corporate culture and creative commendation of LKKHPG helped not only create the group’s advantage of talents but also strengthen the core competitiveness of its employer brand.
Headquartered in Hong Kong, LKKHPG was established by the Lee Kum Kee Family in 1992. The group operates diversified businesses in Chinese herbal health products, Chinese herb plantation and trade, property investment, and venture capital for startups. The group employs approximately 5,000 people.