BETADINE(R) Utilises AI Technology in First Ever Feminine Healthcare Chat Bot

SINGAPORE, May 24, 2018 /PRNewswire/ — BETADINE®, which is produced by multinational healthcare organisation Mundipharma, is the first ever consumer healthcare brand to launch a web-based chat bot for feminine care.

Equipped with a combination of Machine Learning and Natural Language Processing capabilities to interact with people, and simultaneously self-train over time, the chat bot provides a private way for women to ask questions and learn about the importance of feminine care.     

It can also provide information about the uniquely comprehensive range of daily-use BETADINE® Feminine Care products, help people request samples, link to e-commerce sites and geo-direct people to nearby retail stockists. The chat bot has affectionately been named ‘Betty’.

A pilot launch in Singapore has shown impressive results, including a 194% increase in average website session duration on where Betty is currently hosted. It will soon be launched in other countries around the world and programmed to respond in other languages.

Mundipharma CEO, Raman Singh, said “Not everyone is comfortable talking about this topic so we wanted to create another way for women to seek advice.

“We’re proud to have developed this ground-breaking chat bot, which I believe provides a glimpse into the future of healthcare — one which, facilitated by technology, provides people with options and convenience, and empowers them to make informed decisions that best suit their healthcare needs.

“This is the latest in a series of digital initiatives we’ve rolled out as we aim to make this future a reality and continue to harness the power of technology to improve healthcare outcomes for all.”

Click for a glimpse of how it works:


The BETADINE® range of products has been trusted around the world for over 60 years to prevent and treat infections, and provide daily care. It is a trusted brand among consumers at home to treat small wounds and grazes and sore throats, and for daily hygiene. This stops minor problems from escalating into big issues. In-vitro studies show that BETADINE® medicines that contain Povidone-Iodine kill a broad range of bacteria, viruses and fungi that cause infections, including antibiotic-resistant strains. BETADINE® has four main categories of products in Wound Care, Throat / Oral Care and Feminine Care.

®: BETADINE is a registered trademark of Mundipharma

About Mundipharma

Mundipharma’s independent associated companies are privately owned entities covering pharmaceutical markets in Asia-Pacific, Latin America, Middle East and Africa. The headquarters for these territories is in Singapore. Mundipharma is a prime example of a company that consistently delivers high quality products while standing by the values that represent the company. Our mission is to alleviate the suffering of patients and to substantially improve their quality of life. Mundipharma is dedicated to bringing to patients the benefit of novel treatment options in fields such as pain, oncology, oncology supportive care, ophthalmology, respiratory disease and consumer healthcare.

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