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AFTNews, AFTNews, Travel & Wellness

Hilton Research Identifies a New Generation of Asian Travelers – The ‘GenerAsian’ Traveler

Via PRNewsGIG

  • 87% of Singaporean travelers have reported they feel proud about the rising popularity of their country of origin as a travel destination.
  • Nearly four in five (79%) Singaporean travelers are seeking to better understand their own heritage through travel.
  • Singaporeans rank exploring local and traditional food and beverage as the most important consideration when it comes to planning travel for 2024, highlighting the intrinsic connection between culture and cuisine.
  • This research comes as Hilton releases its global 2024 Trends Report, which uncovers four themes expected to be the catalysts of change and innovation for travel in 2024 and beyond.

As Hilton releases its 2024 Trends Report, the leading global hospitality company has discovered an emerging generation of Asian travelers who are pursuing travel that will enable them to better understand their identity. Dubbed as the ‘GenerAsian traveler’ are Asians who are inspired by self-discovery and have a desire for a deeper understanding of their own cultural and ancestral heritage through travel.

In a global survey conducted in collaboration with Ipsos, a resounding chorus of travelers across Asia have expressed a growing confidence for self-exploration. In Singapore, a staggering 87% of respondents reported they feel proud about the rising popularity of their country of origin as a coveted travel destination, with 92% feeling honored about the international popularity and appreciation for Asian food, design, and culture.

This shift in global taste can be attributed to globalisation1, where international audiences have better accessibility and insight into Asia through pop culture and social media. From the island city serving as the backdrop of top-grossing Hollywood films, to its restaurants receiving internationally renowned recognition, Singapore has maintained itself as one of the top travel destinations for global travelers, welcoming an estimated 2.9 million international visitors in just the first quarter of 20232.

“We’re constantly monitoring the travel preferences of different generations to create tailored experiences that cater to their unique needs and desires. Fueled by a sense of pride that Asian food, design, and culture are gaining popularity globally, we know this will hold even greater significance and interest for travelers in the upcoming year,” Ben George, senior vice president and commercial director, Asia Pacific, Hilton commented.

“In fact, our research found that 79% of Singaporean travelers are seeking to better understand their own heritage through travel, with 85% looking to learn more about other Asian cultures. We believe that the heart of a great trip is a great stay, and so we remain committed to delivering innovative solutions to ensure our guests can fully immerse themselves in both our hotels and their communities,” he added.

Access to Local, Gastronomic Experiences are a Priority for Singaporeans

Priorities differ among travelers when it comes to selecting their accommodation. For some, convenience might be key, but for others, price remains at top of mind. In line with their travel motivations, Singaporeans are more likely than travelers from other countries surveyed to book their accommodations based on access to unique local experiences. In fact, a substantial 70% of Singapore respondents indicated that they are likely to do so, compared to the 65% average across all countries surveyed in Hilton’s global study3.

When it comes to the types of experiences Singapore travelers seek during their trips, 92% of respondents unequivocally ranked exploring local and traditional food and beverage as the most important to them. A strong majority (84%) also indicated a desire to connect with the local community when they travel, and gain a deeper understanding of the local history and heritage of the destination they travel to, suggesting a reassuring desire for more authentic travel experiences4.

Food and beverage also showed as a unifying passion point across Asian respondents in Hilton’s 2024 Trends Report survey, with respondents across Singapore, China, India, and Japan all ranking culinary experiences as the top budget priority for their travel plans next year.

To ensure they are able to prioritize travel in the coming year, and true to their reputation of being avid travelers, more than two-thirds of Singaporeans (74%) are reducing spending on other areas of their life, which is considerably higher than the global average of 64%. Travelers in Singapore are also more inclined than the majority of their global counterparts to spend more on travel in 2024 than they did in 2023 (73% in Singapore versus 65% globally)5.

“At Hilton, we’ve noticed a rising interest in self-discovery and the desire for an even deeper understanding of one’s heritage, and this will be an even more important consideration for travelers in 2024. Interestingly, 74% of Singaporeans reported they will prioritize traveling in the next 12 months, supporting this notion of the GenerAsian traveler and their passion to explore,” said Alexandra Jaritz, senior vice president, Brand Management, Asia Pacific, Hilton.

“From our ongoing brand innovation and dining experiences to our world-renowned hospitality, Hilton will enable guests to completely connect and immerse themselves in the destinations they chose to travel,” she added.

Understanding Generational Differences in Global Travelers’ Expectations

These insights were commissioned as part of research for Hilton’s 2024 Trends Report, which sought to uncover the profile of the 2024 traveler, while also zooming in to understand what the desires and preferences will be for the different generations. Following a global survey of more than 10,000 travelers from nine countries, and in-depth interviews with dozens of Hilton travel experts, the report uncovers four themes expected to be the catalysts of change and innovation for travel in 2024 and beyond:

  1. Travellers Will Invest in Their Sleep: Gen Zs are the most intentional about winding down, with 21% regulating their workout routine, and 25% avoiding alcohol before bedtime. In Singapore, 31% of respondents shared they listen to music or podcasts and chose a trusted hotel brand with consistent mattress quality as their top sleep considerations.
  2. Travellers Will Value Connectivity and Personalization: 80% of global travellers surveyed said it’s important to be able to book their trip entirely online, with 86% of Millennials and 83% of Gen Zs leading the charge. In Singapore, 87% of travelers also agreed, with 91% of Millennials and Gen Zs driving these expectations.
  3. Culture and Experiences Will Drive Leisure Travel Decisions: Across generations, travellers’ top focus is on culinary (49% globally, 52% in Singapore) as well as exploration and adventure experiences (47% globally, 49% in Singapore). In Singapore, Gen Xs and Gen Zs (54% for both) are the most passionate about their dining budget plans, while Gen Zs (58%) and Millennials (50%) are carving out more budget for exploration and adventure experiences than other generations.
  4. Business Travel Trends Will Redefine Expectations: More than a third of Gen Z and Millennial business travellers say they plan to extend a business trip to enjoy leisure time before or after their work obligations, and 24% of global business travellers plan to take a friend or family member with them on a business trip next year.

Hilton’s 2024 Trends Report can be found at Stories.Hilton.com/2024trends, and to learn more specifically about the GenerAsian traveler, go to Stories.Hilton.com/GenerAsian. To start planning 2024 travel, visit Hilton.com.

Methodology

Both qualitative and quantitative methods were used to determine the emerging trends detailed in this report. Hilton conducted stakeholder interviews across the organization to gain perspectives on what travel looks like today and determine what is top of mind going into 2024, with business divisions including: Business Travel/Events, Food & Beverage, Wellness, Sustainability, Design, Digital Innovation and Workplace Culture. Hilton commissioned two phases of research with Ipsos, one of the largest market research and polling companies globally. First, Ipsos conducted 60 qualitative online video diaries in the U.S. between April and May 2023. Then Ipsos fielded a quantitative online survey in July 2023 among a nationally representative sample in Germany, Great Britain, Japan and the U.S. of adults under age 75. The samples in China, India, Mexico, Singapore and U.A.E. are more urban, more educated and/or more affluent than the general population. The survey results for these markets should be viewed as reflecting the views of the more “connected” segment of their population. Each country included an oversample of n=200 Gen Z to increase analytic capability for this age group. The age breakdown used is Gen Z: 18-26, Millennial: 27-44, Gen X: 45-58 and Baby Boomers: 59-77.

Photo 1: Hilton Yala Resort Photo 2: Hilton Conrad Shenzhen Signature Dish

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Features Australia/NZ, Features Australia/NZ, Features Australia/NZ, Travel & Wellness

Six Sporting Events in Port Macquarie

Beach aerial picture taken by Matt Gilligan

This article is compiled by AFT in collaboration with:

 

Located four hours north of Sydney on the beautiful mid-north coast of New South Wales, the Port Macquarie-Hastings region is well-known for its lively sporting culture attributed its natural playground comprising of uninterrupted beaches and natural surroundings. Without a doubt, this coastal area has attracted a number of captivating sporting events all year long bringing both competitors and spectators together. Sporting enthusiasts of all ages and interests can find something to enjoy in the Port Macquarie-Hastings area, from competitive surf events to community fun runs and marathons that provide spectacular views of the coastline. In this article, we highlight five sporting events that serve as a focal point for sportsmanship, athleticism, and friendship in this area. These events provide an opportunity for everyone, whether they are committed athletes or just fans of sports.

1. Port Macquarie Ironman Australia (May 5, 2024)

IRONMAN is an iconic triathlon event that attracts various athletes from around the world. Experience a genuinely unique swim in the serene Hastings River, a breathtaking bike alongside the Pacific Ocean, and an exhilarating run through the heart of Port Macquarie, with spectators cheering you on all the way to the finish line. This is the home of the Oceania TriClub Championship. There are IRONMAN Australia and IRONMAN 70.3. IRONMAN Australia 2023 in Port Macquarie, bringing more than 2,700 athletes to the Port Macquarie-Hastings region. Steve McKenna won an exciting men’s race with time “8:06:16” and Kylie Simpson won the women’s division with time “9:16:45” after overturning a significant swimming deficit. Despite having seen great success in other parts of their native country, both Australians were competing in the event for the first time. In the last four races, McKenna had finished on the podium four times, including one victory in IRONMAN 70.3 Melbourne, while Simpson had taken first place in both IRONMAN Cairns and IRONMAN Western Australia in 2021.

2. Port Macquarie Running Festival (March 2-3, 2024)

Popular running event that offers various distances and type of run. They offer fun run and also marathons. This running festival took participants running around the town and also along the coastline.  There are Rydges Half Marathon, The Athletes Foot 10km Fun Run, Chop ‘n Chill Family 5km Fun Run, Treble Breakwall Buster, The Team Holborow 3km Kids Fun Run and IMF #RunSweatInspire 3km. In 2023 Port Macquarie Running Festival bringing 2500 runners from all over New South Wales. Port Macquarie Running Festival will be held on 2 – 3 March 2024 and will provide variety of run such as Treble Breakwall Buster, Treble Team Relay, 21.1km Half Marathon, 10km Fun Run, 5km Fun Run, IMF #RunSweatInspire 3km Run and 3km Kids Fun Run. Visit Port Macquarie Running Festival to learn more.

3. Port Macquarie Bodyboarding Association (PMBBA) Contests (Nov 25, 2023)

Port Macquarie Bodyboarding Association have been established more than 30 years. The PMBA host major bodyboarding event such as Port Macquarie Team Challenges and David ‘Goose’ Gosby Memorial. Various bodyboarding club from around Australia come to compete and get the tittle ‘best club in the nation’. Every competition takes place at one of the nearby beach breakers that lie between Lighthouse Beach and Port Macquarie’s North Shore. Every club member competes in the age group of their choice, earning points for each heat based on their wave scores. Throughout the competition season, points are tallied, and at the end of the year, an overall place is awarded. At the end of each competition, all finalists will be named, and the overall winners will be revealed during the End of Year Presentation. Visit https://pmba.com.au/ to learn more.

4. Raw Performance Den Novice 1 Powerlifting Competition (Nov 11, 2023)

This competition is intended for people who are new to powerlifting and wish to test their strength in a friendly and enjoyable setting. The three events in this competition, the squat, bench press, and deadlift are intended to provide novice lifters with an opportunity to demonstrate their abilities. This is the ideal chance to push yourself and connect with other lifters in the neighborhood, regardless of experience level. For all lifters, the competition offers a secure and welcoming environment. The knowledgeable judges will be present to make sure that every lift is carried out safely and in compliance with the regulations. Throughout the competition, the lifters never fail to support one another with cheers. On, there will be a Raw Performance Den Novice 1 Powerlifting Competition on 11 November 2023 at 2 Fernhill Road #Unit 10, Port Macquarie, NSW 2444. Visit their website to learn more: RAW NOVICE 1 | Raw Performance Den.

5. AFT International Sports Fitness Festival @ Port Macquarie (Nov 4-5, 2023)

The inaugural AFT International Sports & Fitness Festival (#SpoFiFe) celebrates and empowers culturally and linguistically diverse (CALD) communities including First Nations and Torres Straits Islander peoples and other indigenous communities of the Asia Pacific, persons with disabilities, people who are neurodiverse, women and youth with sports and fitness access and sport inclusion. The goal is to make health and fitness accessible and equitable to all layers of society, leaving no one behind.

The festival culminates in Port Macquarie following a tour in Malaysia and Sydney’s Haymarket (Chinatown) earlier in September. The two-day family-friendly event features:

  • A walkathon with a Virtual Reality twist (3KM/7KM/13KM)
  • Keynote Talks on Sport Inclusion helmed by gold medal swimmer, author and inclusion advocate Matt Levy OAM
  • A talk by Shannon & Sally, mothers of children from the Shinkyokushin Port Macquarie Karate Dojo “Karate Kid on the Spectrum” on how
  • A health and wellness expo
  • Youth in Sports activities
  • Health Talks and Workshops facilitated by specialist pharmacist and health coach, Theresa Loo
  • A secret supper to raise funds for the Port Macquarie Koala Hospital.

Visit www.sportsfitnessfestival.com to RSVP. Entry is free.

6. Beach to Brother Trails (TBC – 2024)

Beach to brother trail running festival have come with 7th edition in Port Macquarie-Hastings region. In the Port Macquarie-Hastings region of New South Wales, Australia, there is a trail running competition known as the Beach to Brother Trails. These events give trail runners and outdoor enthusiasts the chance to take part in a variety of trail running challenges while taking in the breathtaking coastal and bushland beauty of the area. This event offers a variety of distances, including the 42 kilometre individual marathon, the 42 kilometre team relay marathon, the 21 kilometre half marathon, the 10 kilometre and 5 kilometre. Trail running fans have come to love the Beach to Brother Trails race because of its beautiful coastal and bushland courses, its difficult elevation changes, and the satisfaction of climbing North Brother Mountain. It provides a chance to explore the stunning scenery of the Port Macquarie region and establish a connection with nature in addition to providing a physical challenge. Visit their website to learn more: https://www.beachtobrother.com.au/ .

 

Text by Mohammad Hafizuddin Bin Mohammad Rosdi / Edited by Jasmine Low

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Features Australia/NZ, Features Australia/NZ, Features Australia/NZ, Travel & Wellness

Port Macquarie’s top 8 destinations and activities for visitors

A seaside treasure in New South Wales, Australia’s mid-north coast, Port Macquarie is a place where unending chances for adventure and leisure combine with the area’s natural beauty. It’s understandable why Port Macquarie has grown to be a popular travel destination for tourists looking for a combination of outdoor exploration, cultural experiences, and a taste of the laid-back Aussie lifestyle, with its scenic scenery, gorgeous beaches, and an abundance of activities. Port Macquarie provides a wide choice of activities that are sure to captivate visitors, from historical buildings and vibrant local culture to immaculate beaches and colorful wildlife. Together, we will explore the top 8 destinations and activities available in this idyllic coastal town.

Town Beach

1. Town Beach is a family-friendly destination with open grassy areas, picnic facilities, and a kiosk serving delicious food and coffee. It features a modern playground, outdoor gym equipment, and a skate park. The picturesque Town Beach break wall, adorned with colorful graffiti rocks, is a popular site. Board riders favor the beach due to its protection from south winds and multiple bars. When conditions align, the beach can handle large southeast swells, and there’s a popular spot called Flagstaff inside the breakwater, known for breaking over a sandbar during larger south swells.

Photo credit: Port Macquarie-Hastings Council, Town beach aerial by Matt Gilligan

 

Tacking Point Light House

2. Tacking Point Lighthouse is a prime whale-watching spot during migration. A stunning coastal walk begins at Town Green foreshore and ends at Tacking Point Lighthouse, offering exquisite views of Port Macquarie’s beaches, shrubbery, and native wildlife along its 9.1-kilometer length. Lighthouse Beach in the hinterland boasts a beautiful seven-kilometer stretch of sand and is popular among surfers for its protection from summer north-easterly winds. Visitors can enjoy camel safaris, beach fishing, and Four-Wheel Drive adventures. The Surf Life Saving Club on Lighthouse Beach provides surf sports and a kiosk for refreshments.

Photo credit: Port Macquarie-Hastings Council, Lighthouse from the sea by Matt Gilligan 

Port Macquarie Koala Hospital

3. The Koala Hospital, located within the historic Roto House grounds, is the world’s first hospital dedicated solely to koala care and conservation. Visitors can get up close to koalas, learn about their stories and rehabilitation, and benefit from knowledgeable guides who explain the hospital’s work and koala conservation. The hospital also features informative displays about its history and koala preservation efforts. Visitors can support the hospital by purchasing koala-themed souvenirs and contribute to its non-profit work in caring for injured koalas. For those seeking a more hands-on experience, volunteer programs are available. The location offers opportunities for capturing scenic photos of koalas and the coastal surroundings, all within the beautiful Macquarie Nature Reserve.

Photo credit: Port Macquarie Koala Hospital by Remy Brand

Port Macquarie Coastal Walk

4. This scenic coastal walk in Port Macquarie begins at Town Green foreshore and takes you along a beautiful route encompassing Town Beach, Rocky Beach lookout, Nobby’s Beach, Harry’s lookout with views of Shelly Beach, and concluding at Sea Acres. Along the way, you’ll encounter historical sites and breathtaking seaside scenery. During May to November, you might even spot migrating whales and are encouraged to note your sightings. The south end of the walk offers a unique forest-to-sea transition. The walk culminates at Tacking Point lighthouse, but it’s customizable for shorter sections or family-friendly walks. You’ll also find opportunities for barbecues and swimming, including a beachside café at Flynn’s Beach.

Photo credit: Port Macquarie-Hastings Council, Coastal walk by Matt Gilligan 

Sea Acres National Park

5. Sea Acres National Park offers a unique combination of beach and rainforest, where the sound of crashing waves harmonizes with birdsong. This park preserves one of the largest remaining coastal rainforests on the Australian east coast, with the rainforest extending all the way to the beach. The best way to explore this lush environment is by taking a leisurely stroll along the elevated boardwalk, either at your own pace or with a knowledgeable rainforest guide. Additionally, there are opportunities for Aboriginal Discovery activities, allowing you to delve into the Aboriginal history of the area and sample some bush tucker. If you wish to extend your stay in this peaceful rainforest setting, you can relax with a hot beverage or a refreshing drink at the Rainforest Café.

Ricardoes Tomatoes and Strawberry Farm

6. Ricardoes is a must-visit destination for travelers of all ages. The facility features rows of greenhouse structures where you can explore rows of flourishing tomato plants and sweet strawberries, all protected from the elements. “Cafe Red,” an air-conditioned café with a BYO policy and highchairs available, offers budget-friendly farm-fresh breakfasts, brunches, lunches, snacks, tea, coffee, cakes, and delicious Devonshire Teas with warm farmhouse scones, cream, and homemade strawberry jam. Visitors can enjoy complimentary tastings of their award-winning sweet and savory preserves. The on-site shop is stocked with daily harvested farm produce and essential supplies for RVers and campers. Additionally, you have the unique opportunity to pick your own strawberries from shoulder-height frames, making it an ideal stopover or a delightful place to spend a few hours.

Photo credit: Port Macquarie Hastings-Council, Ricardoes Tomatoes and Strawberries by Jodi Wilson 

Flynns Beach

7. It has good protection from westerly and southerly winds and suits learn-to-surfers most of the year. The Surf Club has a kiosk that serves meals. There is plenty of accommodation available within a short walk of Flynns Beach. Things that can do is swim and sunbathe, surfing, picnicking, coastal walk, watersports and wildlife viewing.

Photo credit: Port Macquarie-Hastings Council, Flynns Beach morning surf yoga by Remy Brand 

Move8 Walk-a-Hunt

8. The Move8 Walk-a-Hunt is introduced by the inaugural AFT International Sports Fitness Festival. It begins at Panthers Port Macquarie and takes visitors in-person or in virtual reality along main streets in town where they will arrive at eight checkpoints in a 7-KM route. It’s a fun adventure while discovering Port Macquarie’s town to beach areas. The “Walk-a-Hunt” concept brings together recreational walking and a treasure hunt. Participants will be invited to explore a designated area, following clues or instructions in a riddle via a video to locate specific items, sign boards or businesses, solve the puzzles along the way and complete the challenges. Participants sign up and can complete it at their own pace. For more info, visit www.sportsfitnessfestival.com.

 

Getting to Port Macquarie:

  • A coastal town located in the Mid North Coast region of New South Wales, at the mouth of the Hastings River, approximately 390 km north of Sydney and 530 km south of Brisbane in Australia.
  • Rome2Rio is a website that suggests four ways to get to Port Macquarie from Sydney. Travel by flight, train, bus or car – click here.
  • Transport NSW also provides a comprehensive travel guide – click here.
  • Plan your trip and learn more about Port Macquarie by visiting their official destination website: portmacquarieinfo.com.au.

 

Text compiled by Mohammad Hafizuddin Bin Mohammad Rosdi.

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Features Australia/NZ, Features Australia/NZ, Features Australia/NZ, Seniors' Health

Dementia is Not Just About Memory Loss

Centre for Healthy Brain Ageing (CHeBA)

Social cognitive health – Credit: Envato Elements

We focus too much on memory loss in relation to dementia and not enough on difficulties with identifying emotions in social situations, according to researchers from UNSW Sydney’s Centre for Healthy Brain Ageing (CHeBA) and the MARCS Institute for Brain, Behaviour and Development at Western Sydney University.

The perspective paper, published in Frontiers of Psychiatry, has highlighted the importance of assessing standard emotional responses to situations in order to improve diagnosis and management of dementia.

Lead author and social health expert Dr Suraj Samtani said that individuals with many types of dementia can identify most emotions such as happiness, sadness, surprise and fear, but have difficulties identifying other basic or primary emotions, including disgust or anger in facial expressions, as well as sarcasm and jokes in conversations.

“The value of assessing social cognition in older adults with dementia is to improve early intervention and treatment,” said Dr Samtani.

“It can also help identify dementia pathways for individuals from type of dementia such as frontotemporal dementia, to development of behavioural symptoms. Early signs of Alzheimer’s disease – the most common form of dementia – involve memory loss, but for other types of dementia such as frontotemporal dementia, difficulties with social cognition are often the earliest signs of change.

Humans are inherently social beings, and having social connection is considered a basic human need. As individuals age, a variety of physical, cognitive and social changes take place, which can influence daily functioning and subsequently overall wellbeing.

Dr Samtani explained that in this context social cognition is “our ability to recognise emotions, social cues, inhibit inappropriate behaviour and act appropriately in social situations.”

Social cognition is a key component of how we function as social beings and includes the ability to understand other people’s mental states, and being able to feel and respond to what other people feel.

“Deficits in any of these social cognitive functions are a core feature of mild cognitive impairment and dementia, and may represent an early decline in cognitive function,” said Dr Samtani.

“These can manifest through behaviours such as difficulties with eye contact, behaving rudely or offensively and a clear failure to detect social cues in conversations.”

Routine social cognition assessments would ensure timely and appropriate interventions to improve social functioning and strengthen social health for individuals with dementia.

Another important factor noted in the paper is the link between social cognitive skills and the maintenance of social relationships.

Dr Joyce Siette from the MARCS Institute and senior author on the paper explained that individuals experiencing difficulty responding to social cues or having trouble reading emotions will likely become isolated and lonely.

“With recent evidence indicating that social isolation is a known modifiable risk factor for dementia, it is time to consider how we can reliably detect social cognitive deficits, as well as identify changes in them over time,” said Dr Siette.

However, identifying these deficits has many challenges, notably that there is no standard or accepted approach to measuring them.

While social reasoning and identifying and remembering faces add great value to the assessment of social cognition, the lack of measuring skills such as eye contact, asking open ended questions, using humour, understanding puns and keeping conversations going marks a flaw in the dementia diagnosis process.

“The majority of social cognition measures have either not been rigorously developed or psychometrically validated with people experiencing cognitive changes, with social behaviour the key component that remains to be assessed properly,” said Dr Samtani.

Internationally acclaimed leaders in the ageing brain and Co-Directors of CHeBA, Professor Henry Brodaty and Professor Perminder Sachdev, said that “more work was needed to develop an effective measurement of social cognition that have functionality in the clinic.”

Text and Photo provided by: University of New South Wales (UNSW).

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eSports, Features Australia/NZ

SXSW Sydney 2023 concludes today

1000 events over seven days delivering pure energy from creatives! Originating from Austin, Texas in 1987, SXSW has received world accolade as one of the most cutting-edge festivals for any content-maker and consumer of this digital era. So it makes sense that ahead of its March 8-16 SXSW in 2024, and while North America’s creative industry is on standstill from the American actors’ union Screen Actors Guild – American Federation of Television and Radio Artists (SAG-AFTRA) strike, the magic fairy dust has picked up and blown over on Gadigal land with the first South by Southwest (SXSW) Sydney.

Here’s a peek at some of what went on. Photos are supplied by the organisers.

Meanwhile, in the next building, the Intel Extreme Masters Sydney 2023 known as IEM Sydney returns this weekend after a four-year hiatus, to a sold-out crowd. Team Australia goes up against Team UK with the most entertaining callers at the ESL Counter Strike (eSports League) match. There was even a ‘snake’ thrown on stage, only to be wrestled away to safety by an Aussie dressed in his smartest ‘budgie smugglers’! Games is one of the major events at SXSW besides the other village zones of Tech and Innovation, Games, Music, Screen and Culture. The festival concludes today.

Watch the live-stream here on Twitch.

AFTNews, AFTNews, Fitness, Fitness

Les MILLS Lands Top International Brand Award

Kiwi fitness leader crowned one of Fast Company’s 2023 Brands That Matter, alongside leading global companies such as General Motors, Intel and NFL

Global fitness leader Les Mills has been honoured as one of 2023’s Brands That Matter by authoritative business and innovation media title Fast Company.

The prestigious annual list celebrates companies and non-profits that have built cultural relevance and impact through compelling branding and efforts that naturally extend their presence into communities.

Fast Company announced last week (3 October) its third annual Brands That Matter list, heralding brands that communicate and demonstrate brand purpose. These companies and nonprofits have built cultural relevance and impact through compelling branding and efforts that naturally extend their presence into the community.

The final list – which includes the likes of General Motors, Intel and NFL – recognises brands that give people compelling reasons to care about them, and offer inspiration for others to buy in. All have found an ability to forge an emotional connection with customers, whether leading on the environment or pop culture, engaging B2B customers, or responding meaningfully to current events.

Les Mills won plaudits from the judging panel for “breaking down barriers to entry” into the fitness space through in-club workouts, streaming platform LES MILLS+ and Virtual Reality. The company was also praised for its commitment to fostering fitness innovation and embracing CSR through its partnerships with UNICEF and Trees for the Future.

Clive Ormerod, Les Mills Group CEO, said: “Our brand is a reflection of everything we do and all we stand for in helping people live healthier, happier lives. So, to see Les Mills recognised alongside some of the world’s most iconic companies is a very proud day for everyone involved in our mission.

“We see this as a big win for all of our fitness industry partners – especially clubs and Instructors – as it proves that fitness is becoming a key pillar of pop culture and a mass mainstream movement with growing momentum.

“A strong brand pulls people towards it, creating a halo for those associated with it, so we’ll continue our efforts to grow the brand and bring us closer to our goal of a fitter planet.”

Fast Company editors judged each brand on relevancy, cultural impact, ingenuity, and business impact to compile the list.

“The scale and scope of honourees this year is incredible,” said Brendan Vaughan, Fast Company’s editor-in-chief.

“At first glance, there might not be much in common between brands like M&M’s, Dungeons & Dragons, and health tech platform WellTheory, but the thread that binds them is a commitment and purpose as a brand and relevance to their audience, whether that’s through fun, games, or healthcare.”

Click here to see the complete list. The Autumn issue of Fast Company magazine is available online now and will be on newsstands as of 10 October 2023.

 

ABOUT LES MILLS ASIA PACIFIC

Les Mills is the global leader in group training and creator of over 23 signature programs including RPM®, BODYBALANCE®, BODYPUMP®, BODYCOMBAT®, BODYSTEP® and BODYATTACK®, as well as Limited Edition Collection workouts such as LES MILLS STRENGTH DEVELOPMENT™ and LES MILLS SHAPES™.  Les Mills workouts are delivered by 130,000 certified Instructors in 21,000 gyms across 100 countries, as well as via the LES MILLS+ streaming platform and Virtual Reality (VR).

 

Les Mills Asia Pacific offers the Ultimate Group Fitness Solution to keep members connected to your club, and to reach new audiences with omni-channel fitness solutions.   For 25+ years, Les Mills Asia Pacific has been providing group fitness and team training solutions in Australia and Southeast Asia, including Malaysia, Philippines, Indonesia, Singapore, Brunei, Vietnam, Thailand, Myanmar, Cambodia, Maldives, Guam, Laos and Papua New Guinea.

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AFTNews, AFTNews, Features Malaysia, Features Malaysia

“SEPULUH” Documentary Chronicles Safee Sali’s Illustrious Football Journey

Step into the extraordinary boots of the Malaysian football legend

Malaysian sports enthusiasts and cinema lovers are in for a treat as the highly awaited documentary series, “SEPULUH,” takes center stage.

Produced by Astro Arena in collaboration with Prime Sports International, the six-part series is set to premiere on Astro Arena (Channel 801) every Friday at 9:00 pm, starting from November 24, 2023.

The documentary, a tribute to the legendary Safee Sali, unfolds the compelling narrative of his remarkable career in Malaysian football. Through a mix of captivating storytelling, exclusive interviews with key figures in Safee’s life, and never-before-seen footage, “SEPULUH” delves into Safee’s unwavering pursuit of excellence.

Safee himself shared his thoughts on the series, stating, “This documentary is more than just my story; it’s proof that with hard work and determination, dreams can come true. I hope it will tell a story that will captivate everyone, not just sports fans.”

As the series navigates through the uncertainties of Safee’s early career to his pinnacle as a football superstar and national icon, viewers will be taken back to the roots of Safee’s childhood, exploring the circumstances of the football scene before his arrival and unveiling the making of the man who secured victory in the 2010 AFF Suzuki Cup.

Adding to the anticipation, the series is proud to announce redONE as the presenting sponsor, further elevating the production to new heights.

Farid Yunus, Chief Executive Officer of redONE Network Sdn Bhd, expressed his enthusiasm for the collaboration, stating, “redONE is proud to be the presenting sponsor of ‘SEPULUH.’ Safee Sali’s journey is not just a story of triumph in football; it’s a testament to the indomitable spirit of Malaysians. We believe in the power of such narratives, and through our support, we aim to contribute to the celebration of excellence and determination. While we market our brand, one of our missions is to always be a telco company that gives back to the community and that is why redONE provides affordable and cheapest postpaid plans from as low as RM8 a month.”

Nicholas John, Astro Head of Sports, expressed his excitement about the project, saying, “At Astro Arena, we have been longtime supporters of Safee Sali and have witnessed his journey from the inception of his career. We are genuinely thrilled to have been present during significant milestones in his life. Furthermore, extending beyond the football field, Safee has seized the opportunity to diversify his horizons within the realm of sports broadcasting, serving as a football pundit on Astro Arena.”

The result is poised to become one of Malaysia’s most enthralling sports documentary series, promising a journey that transcends the boundaries of sports fandom. Don’t miss the full episodic documentary, set to air on Astro Arena as follows:

**Every Friday night at 9:00pm, only on Astro Arena (Channel 801)

Episode Date Channel
Episode 1 24 November 2023 Astro Arena (Channel 801)
Episode 2 1 December 2023
Episode 3 8 December 2023
Episode 4 15 December 2023
Episode 5 22 December 2023
Episode 6 29 December 2023

Continue reading “SEPULUH” Documentary Chronicles Safee Sali’s Illustrious Football Journey →

AFT Interviews, AFT Interviews, AFT Interviews, Features Australia/NZ

AFT Interviews: Digital Creator, Shaun Chee

Exploring Japan & Asian diaspora stories, Shaun Chee quit his corporate job in Sydney, Australia and has been travelling across Asia creating some amazing content. Here are some content highlights that we have handpicked, just to show you the variety and depth of Shaun’s storytelling. Evident from his posts, Shaun has been in Japan speaking to us for this interview earlier in the year. We hope that you will explore his YouTube channel, Bordersless as a first step before reading the interview. You will surely be in for a borderless ride!

What is your experience growing up in Australia? Tell us about 3 most distinct memories.

On the surface, I had a typical childhood in Sydney. Played sport, enjoyed video games and spent the summer days sweating it out at home or at the beach! It’s difficult to point out any particular memory but some of the more distinct ones have to do with growing up in a predominantly white suburb as an Asian Australian:

  1. Going to after-school tutoring while my peers played sport or had fun.
  2. My parents sending me to taekwondo classes after I was experiencing schoolyard taunts and bullying at school.
  3. Feeling self-conscious early-on in life about how different I was, whether it be the lunchboxes I brought to school, or the way I looked/spoke.

What do you think influenced your artistic eye?

As a result of these negative experiences, I largely rejected much of my Asian heritage and culture for most of my life. It’s only in the last few years that I have made an effort to reconnect with my roots.

I think much of the content I produce around Asia, belonging and identity is really an extension of my childhood experiences and desire to reconnect with my roots.

Do share your career highlights. What were the lows and the highs?

Likeany young graduate, getting that 1st “real” job is so sweet. Your years of studying and hard work have finally paid off! The path your parents told you to take will lead to happiness and success…right?

After spending a few years in the corporate world and climbing the ladder, I started to feel discontented. Do I really want to be doing the same thing for the next 40 years? If this was considered success by my family and society, I didn’t want it.

What was it that made you pivot in your career? Was it a hobby turned career? Why the change?

It got to a point where I was so exhausted from work, that I spent most weekends trying recover in time for the following work week. Though my work hours got better as I progressed through my career, I had this strong feeling that I was wasting my time and that I could be doing something more impactful.

I know people say that work is just work and that you shouldn’t get too emotionally invested but I just felt that life is much more than punching the clock. And with no real clear plan, I took a career break in 2019 to travel around Asia and study in Chinese in Taiwan on a scholarship, with the aim of reconnecting with my roots and culture. However, COVID hit and I was forced to return to Australia and start from square one.

 

That career break gave me the time to think and re-assess my position. If I wanted to get out of the corporate game, then I needed to build up other skills that could lead to me down a different path. So, I tried everything that was interested in…from podcasting, videography, photography and how to leverage social media.

Luckily, I managed to secure some clients and work on some interesting projects within a year of transitioning out of my old office job, but time will tell if I’ll keep doing this long-term! There’s something to be said about the comfort and security of a corporate monthly wage!


What is the one thing you strive to do in your life? Have you been successful in achieving that?

Trying to be my authentic self has been one the main things I strive to do. It’s very easy to fall into the trap of listening to the opinions of others, whether it be your parents, friends, societal expectations, etc., but there’s a point in life where you need to start listening to yourself and take action to be at a place you want to be.

Especially if you grew up in an environment where you were constantly being compared or made to feel different, it’s very easy to think that you’re not capable and that you should just follow the “safe” path.  And the longer you think and operate a certain way, it becomes harder to break out of these negative thoughts and patterns.

It’s a constant work in progress to overcome those feelings of self-doubt and discover your true values and passions but hopefully I’m improving with each day that passes.


You have a YouTube channel, Bordersless. Tell us a little about this project.

BordersLess started off as a podcast that covered Asians born in the West that had decided to move back to Asia and leverage their unique skills and cross-cultural talents.

“Go back to where you came from” is a term that is often directed at the Asian diaspora communities, so I tried to find the people who did just that. I’ve interviewed several successful entrepreneurs that have found more success in Asia than if they decided to stay put in the West.

BordersLess has slowly transformed to become a platform that not only promotes Asian Diaspora success but also other topics that interest me, whether it be Asian-Australian mental health, entrepreneurship in Asia or even geopolitics.

Is health and fitness important to you? Care to share about your daily routine?

Health and fitness have become more important to me as I get older. There was a time where I could eat & drink anything I wanted without gaining any weight!

When I was working a corporate job where I was sitting for most of the week, I would make an effort to get away from the desk at much as I could, whether it be walks at lunch, scheduling meetings outside of the office or hitting the gym when I could.

More recently as I’ve transitioned to freelance work with no regular schedule, I do 10,000 steps a day as an absolute minimum and will also do pushups, situps or burpees at home when I don’t have access to a gym. I also try to combine exercise with friends, whether it be going on hikes or playing tennis on the weekends.

Finally, what’s your ultimate favourite thing to do?

I think uplifting others who share similar life experiences and who are actively striving to improve themselves and their situations is something I find much value in. I hope that the content I produce gives someone the inspiration to act and find more meaning in their lives.

Sieving through video content published by Bordersless, we found this two-part video documentary on Singapore’s founding Prime Minister, Lee Kuan Yew.

Photos supplied by Shaun Chee.

Connect with Bordersless:

      

Continue reading AFT Interviews: Digital Creator, Shaun Chee →

AFTNews, AFTNews, Features Australia/NZ, Features Australia/NZ

Les Mills Asia Pacific Celebrates Major Indoor Cycling Milestone

The OG of all indoor cycling programs has turned 100 – and Les Mills Asia Pacific is marking the occasion by hosting RPM 100 celebrations, powered by 100 BODY BIKES, at Carriageworks in Sydney, on Sunday 12 November.

Locally and globally, RPM is one of the most popular workouts from pre-choreographed group fitness juggernaut Les Mills. And this November, Les Mills Asia Pacific will be celebrating a major milestone for the program, when they launch the 100* Release.

RPM® is a group indoor cycling workout where participants control the intensity. It’s fun, low impact and can burn up to 500 calories a session! Set to great music, each class takes participants on a journey of hill climbs, sprints and flat riding. This program lets participants draw on the group’s energy and find rhythm in the music. Participants control their own resistance levels and speed, which enables them to increase their fitness level over time.

RPM is one of three indoor cycling programs that Les Mills offers. Over the years, it has gained a huge following, and has become a favourite among many indoor cycling enthusiasts around the world. This is largely due to its exhilarating and immersive experience, which combines energising music, choreographed routines, and a motivational Instructor who coaches participants to perform beyond perceived limits, so they can perform at their best both inside and outside the cycle studio!

RPM is considered a journey not a race, and is available as a Live and, in some clubs, Virtual, workout.

With each new Quarterly Release of RPM, participants are introduced to fresh routines and music to keep them highly engaged and motivated to return.

Ryan Hogan, Chief Executive Officer of Les Mills Asia Pacific says, “Every quarter for 25 years, we’ve released a new RPM workout for Instructors, Club Partners and members.

That’s 100 workouts’ worth of scientific research, sensational music, choreography design, and Masterclass video production (which are used by Instructors to help them learn the Quarterly Releases). Plus, every three months we’ve held Quarterly Workshops

– both In-Person and Online in recent years – to support the upskilling and education of our rockstar RPM Instructors.”

“The 100″ Release of this epic indoor cycling program is a big deal for so many people,” Ryan adds. “To mark the occasion, we’ve got Glen Ostergaard (RPM Program Director from Les Mills International), Sarah Ostergaard (Head of RPM Training at Les Mills International), and Lee Smith (one of the original RPM Trainers/Presenters for Les Mills As ori has late paris alertoreous Materiages and tmo

Adding to the excitement, and ensuring the indoor cycling experience will be premium, is the partnership between Les Mills Asia Pacific and BODY BIKE Asia Pacific.

“BODY BIKE is a leading manufacturer of indoor bikes, with an impeccable reputation for their exceptional performance, durability and quality,” says Ryan.

The partnership will see riders at the RPM 100 celebrations experience the BODY BIKE SMART®+ indoor bike.

“We’re supplying 100 forest green, ocean blue and black-coloured bikes for this event,” Tony Zonato, BODY BIKE Asia Pacific’s General Manager of Operations and Sales. “The green and blue models have our sustainable bike covers, which are made from recycled plastic, and every bike has over 50% of its weight made from recycled product, as the flywheel and crank assembly are made from recycled steel. It’s a really cool bike, and one of the most environmentally conscious on the planet!”

“In addition to its awesome sustainability factor, these bikes are also cutting-edge due to their advanced features such as real-time data tracking and seamless connectivity,” adds Tony. “These bikes always provide a smooth and authentic cycling experience, replicating the feel of riding on the open road. They’re a top-of-the-line bike, chosen by leading clubs who seek the precision and reliability that enables Instructors to lead their classes with confidence, knowing that they have the best tools at their disposal.

The BODY BIKE SMART®+ cycles are also equipped with a generator ensuring a battery-free, eco-friendly and self-sustaining workout, which is a revolutionary innovation called ‘SMART Charge’, where with every pedal stroke you create power!

“Power to recharge your mind, power to recharge your body, and power to charge your phone!” says Tony. “The power generated by the user allows for data transfer via ANT+ and Bluetooth®, and it supports SMART Charge. This means participants at RPM 100 can bring a USB cable, plug it in and when they start pedalling, if they’ve downloaded the BODY BIKE® Indoor Cycling app from Google Play or the Appstore, they’ll be able to get their data displayed right in front of them!”

The collaboration between Les Mills and BODY BIKE for the RPM100 program filming represents a convergence of two industry leaders who share a passion for delivering exceptional fitness experiences and the mission to create a fitter planet. “Together, we are set to create an unforgettable event that celebrates the success of the RPM program, while inspiring and empowering Instructors to continue motivating their participants to reach new fitness heights,” says Tony.

“This partnership reflects a shared commitment to excellence, innovation and environmental mindfulness in the fitness industry,” Ryan adds. “And these six classes are each set to be a thrilling experience, that will bring together Les Mills Instructors and fitness enthusiasts from around Australia and Southeast Asia.”

Tickets to the RPM 100 celebrations go on sale for Les Mills Instructors at midday

(AEST) today (Tuesday 26 September) and are expected to sell out quickly. Regular tickets go on sale at midday (AEST) on Thursday 28 September.

For full details or to subscribe for updates about RPM 100 celebrations visit www.lesmills.com.au/events/rpm100

Continue reading Les Mills Asia Pacific Celebrates Major Indoor Cycling Milestone →

AFTNews, Features Australia/NZ, Features Australia/NZ

Son of TV Legend Don Lane on Reducing Risk of Alzheimer’s Disease

Centre for Healthy Brain Ageing (CHeBA), UNSW Sydney

Son of TV legend Don Lane ran his first ever Marathon in the 2023 Sydney Marathon event, in support of dementia research led by the Centre for Healthy Brain Ageing (CHeBA).

PJ Lane was just 24 years of age when he lost his larger-than-life father to the disease, and since becoming an Ambassador for CHeBA in 2012 has made it his mission to understand more about Alzheimer’s and other dementias, which research indicates is triggered not only by genetics but also by lifestyle factors.

September is World Alzheimer’s month with Alzheimer’s Disease International (ADI) recently releasing this year’s theme focusing on the critical role of risk reduction to stave off, delay or prevent dementia.

There is a growing body of research evidence that shows there are 12 potentially modifiable risk factors – with a key one being physical inactivity.

Other proven risk factors for dementia include smoking, excessive alcohol consumption, infrequent social contact, head injuries, and conditions including diabetes, hearing loss, depression, obesity, and hypertension – all of which individuals have some control over.

The remaining risk factors include air pollution and restricted access to early education, which governments are responsible for addressing.

ADI says that up to 40% of projected dementia cases could be delayed or potentially even avoided by addressing just 12 risk factors.

PJ, a former professional basketballer who is currently studying a Masters of High Performance Sport, says that losing his Dad to Alzheimer’s disease has made him to everything in his power to reduce his own risk of the disease.

“I’ve often questioned the genetic component of the disease,” says PJ.

“We’re all getting older,” he says. “Although we can’t change our genes or stop ageing, there are fundamental changes all of us can make to reduce our own risk – and remaining active throughout our lives is important.”

To acknowledge this fact PJ chose to up the ante on his cardiovascular health this year and has been running 7 hours a week in preparation for the 17 September event.

CHeBA’s Co-Directors and world-leaders in the ageing brain, Professor Henry Brodaty and Professor Perminder Sachdev, congratulated PJ on his enormous efforts to advocate for awareness into healthy brain ageing, his personal drive to reduce risk of cognitive decline as well and his tireless efforts to raise funds to advance research.

With over 400,000 people living with dementia in Australia and approximately 55 million people worldwide, we have reached a point in history where advancing research is critical.

“Research is key to better understand these risk factors and how we can intervene to modify them and help delay dementia for future generations,” says PJ.

PJ says he continues to be inspired by the prospect that medical research can show early markers of memory decline so that brain disease can be detected before the onset of Alzheimer’s.

“It’s a privilege to work with the team at CHeBA. With the brilliant scientific minds of Henry Brodaty and Perminder Sachdev leading the way to research healthier brain ageing, it has been a wonderful relationship and a Centre I’m extremely proud to support.”

Donate to PJ at: https://sm23.grassrootz.com/cheba/pj-lane

The Centre for Healthy Brain Ageing (CHeBA) is a premier research institute at UNSW Sydney. Learn more here: www.cheba.unsw.edu.au

Continue reading Son of TV Legend Don Lane on Reducing Risk of Alzheimer’s Disease →