1000 events over seven days delivering pure energy from creatives! Originating from Austin, Texas in 1987, SXSW has received world accolade as one of the most cutting-edge festivals for any content-maker and consumer of this digital era. So it makes sense that ahead of its March 8-16 SXSW in 2024, and while North America’s creative industry is on standstill from the American actors’ union Screen Actors Guild – American Federation of Television and Radio Artists (SAG-AFTRA) strike, the magic fairy dust has picked up and blown over on Gadigal land with the first South by Southwest (SXSW) Sydney.

Here’s a peek at some of what went on. Photos are supplied by the organisers.

Meanwhile, in the next building, the Intel Extreme Masters Sydney 2023 known as IEM Sydney returns this weekend after a four-year hiatus, to a sold-out crowd. Team Australia goes up against Team UK with the most entertaining callers at the ESL Counter Strike (eSports League) match. There was even a ‘snake’ thrown on stage, only to be wrestled away to safety by an Aussie dressed in his smartest ‘budgie smugglers’! Games is one of the major events at SXSW besides the other village zones of Tech and Innovation, Games, Music, Screen and Culture. The festival concludes today.

Watch the live-stream here on Twitch.